Everything you need to run successful price experiments
Set up your first price experiment in under 5 minutes
Install RevPilot from the Shopify App Store. Click "Add app" and authorize the requested permissions.
Go to Dashboard → Create Experiment. Select "Product Price" as the experiment type.
Use the product picker to search and select the products you want to test.
Define 2-4 price points to test. We recommend a 10-20% range from your current price.
Review your settings and click "Start Experiment". Traffic will automatically split between variants.
A/B test your product prices to find the optimal price point
Select products with consistent traffic (at least 100 views/week) for faster results.
Test prices that would meaningfully impact your business. A $1 difference on a $100 product won't tell you much.
Allow at least 14 days for statistical significance. Don't stop early based on initial trends.
Focus on revenue per visitor, not just conversion rate. A lower price might convert better but make less money.
Find the optimal free shipping threshold to maximize AOV
Lower thresholds increase conversions but reduce margin. Higher thresholds boost AOV but may hurt conversions.
Know your average shipping cost. Your threshold should be high enough to absorb this cost profitably.
Start with variants around your current AOV. If AOV is $45, test $39, $49, and $59 thresholds.
The best threshold maximizes total revenue, not just order count or AOV in isolation.
Understand and act on AI-powered recommendations
Higher confidence (80%+) means the AI is more certain about the recommendation. Act on high-confidence insights.
Projections are based on your experiment data. They assume traffic remains consistent.
If AI suggests "more data needed", continue running the experiment. Early insights may not be reliable.
Use the "Apply Winner" button to implement the AI's suggested price across your store.
Understanding when your results are trustworthy
It tells you how confident you can be that results aren't due to random chance. We use 95% confidence.
The significance meter shows progress toward 95% confidence. Green means you can trust the results.
More orders = more reliable results. Low-traffic products take longer to reach significance.
Checking results daily and acting on trends leads to false conclusions. Wait for the green light.
Integrate RevPilot programmatically
RevPilot provides a REST API for advanced integrations. All endpoints require authentication via Shopify session tokens.
/api/experimentsList all experiments/api/experimentsCreate a new experiment/api/experiments/:idGet experiment details/api/experiments/:id/startStart an experiment/api/experiments/:id/stopStop an experimentStill have questions?