Testing 7-day vs 14-day vs 30-day trial impact on conversion
The 14-day trial period (Variant A) performs best with a conversion rate of 30.0%, a 65.7% increase over the 7-day trial. While the 30-day trial also shows improvement (23.9%), it's not as significant as the 14-day option. Data indicates that 14 days is the optimal timeframe for users to evaluate the product and make a purchase decision.
Advanced pricing analysis based on your data maturity
Experiment data shows that decreasing price from $49.00 to $39.00 (-$10.00) can improve revenue by approximately 22.5%