Testing $10 vs $15 vs $20 monthly pricing impact on conversion rate and MRR
Variant A ($15/month) shows the best performance with an 18.2% higher conversion rate than control, reaching 27.9%. While Variant B ($20/month) has higher total revenue, its lower conversion rate (22.0%) may impact long-term growth. Variant A achieves the best balance between conversion rate and revenue.
Advanced pricing analysis based on your data maturity
Experiment data shows that increasing price from $29.00 to $39.00 (+$10.00) can improve revenue by approximately 15.3%
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Conversion rate changes over time for each experiment group
Cumulative revenue comparison for each experiment group